ABOUT DILLI DRIP

Feel the Drip.

Dilli Drip is an online-first streetwear label born from the energy of Delhi. We create limited, intentional drops and everyday essentials designed to last — not to be discarded. Our pieces are built around fit, fabric and design detail so they work in real life: for late nights, daytime runs, layering, and movement.

We launch in January 2026 and operate primarily via our website and social channels. Dilli Drip is founder-led by Archi and Kunal and is built to serve a core Gen Z audience while offering refined essentials that also appeal to a broader 18–40 customer base.

Our Story

What began as sketches, conversations and late-night design sessions became a brand with purpose. Archi and Kunal launched Dilli Drip to make streetwear that balances statement and restraint — pieces that speak to identity more than hype.

We believe every design should mean something: a mood, a memory, or a small story. That belief informs how we design, how much we produce, and how we show up for customers.

What We Stand For

Intentional Design
Each collection starts with an idea. Graphics, colorways and placement are chosen to support that idea rather than distract from it.

Quality First
We use premium fabric weights, durable stitching, and prints that hold up in daily use. Quality is not optional — it’s a baseline.

Limited Drops
We release in small batches to maintain exclusivity, reduce waste and ensure each piece is considered. This approach echoes the way leading streetwear labels have built cultural value through scarcity and story.

Community Over Hype
Our brand grows through people — through those who choose Dilli Drip because it fits their life and values. We listen, adapt and build alongside our community rather than pushing empty trends.

How We Work

  • Design in-house. We create original artwork and product concepts internally to keep the voice consistent and authentic.

  • Small-batch production. Limited runs mean higher attention per piece and less overstock.

  • Straightforward commerce. We sell direct and simplify the buying experience: clear product info, sizing, and fair shipping & returns.

  • Customer-first support. Fast, clear support and honest policies keep our community confident to buy.

These practices reflect how successful D2C and pop-culture brands structure trust and repeat engagement in India and beyond. Indian D2C brands that scaled via strong product storytelling and community focus are a useful reference as we grow. 

The Collections

We start with core streetwear: T-shirts, hoodies, sweatshirts, and joggers. Over time we will expand into refined essentials such as polos and minimal basics for customers seeking cleaner silhouettes — all while keeping design intent consistent across lines.

Collections will be organized by use-case and style, not age:

  • Core: bold graphics and statement pieces.

  • Essentials: refined basics and polos with subtle branding.

  • Seasonal: limited experiments and collaborative drops.

Our Promise to You

When you buy Dilli Drip you can expect:

  • Honest product descriptions and accurate sizing

  • Consistent fabric and construction quality

  • Limited releases that remain meaningful

  • Transparent shipping, returns and customer support

We stand by what we make. If something is not right, we fix it.

Meet the Founders

Archi & Kunal — co-founders and creative leads.
Two creators who share a vision: craft streetwear that feels lived-in, intentional, and representative of modern urban life. They lead design, drops, and brand direction, and remain hands-on as Dilli Drip grows.

(If you want, we can add short founder bios with photos and personal notes such as background, influences, and a quick line about why they started Dilli Drip.)

Sustainability & Production Notes

We take a pragmatic approach to sustainability:

  • Small-batch production to reduce waste.

  • A focus on fabric longevity so garments last longer.

  • Responsible partners for printing and finishing where possible.

We will provide more detailed material and sustainability information per product as the brand scales.

Community & Collaboration

Dilli Drip is built around the people who wear it. We plan regular community drops, collaborations, and events — both online and in-person when feasible. If you create with us or style our pieces, tag us on social for a chance to be featured.

Press & Wholesale

For press inquiries or wholesale partnerships, email: support@dillidrip.com

For customer support and order questions, email: support@dillidrip.com

Join the Drip

Sign up for early access, limited-drop alerts and exclusive launches.

MEET THE FOUNDERS

Archi

Co-Founder | Creative Direction

Archi is responsible for the creative vision behind Dilli Drip. With a strong eye for design, detail, and visual storytelling, Archi focuses on shaping the brand’s aesthetic, graphics, and overall creative direction.

Driven by the belief that clothing should feel intentional and personal, Archi works hands-on across design development to ensure every piece reflects the brand’s core values of quality, wearability, and individuality.

Kunal

Co-Founder | Brand & Operations

Kunal oversees brand strategy, operations, and execution at Dilli Drip. From planning drops and managing production to shaping the customer experience, Kunal ensures that the brand’s vision translates seamlessly into real-world delivery.

Focused on building a long-term, sustainable label, Kunal plays a key role in balancing creativity with structure, ensuring Dilli Drip grows with clarity, consistency, and purpose.